| NASF Event Director
The West Coast Bright Design Challenge
Held in conjunction with the Metal Finishing Associations of Southern and Northern California, the West Coast NASF Bright Design Challenge inspires students to incorporate finishing into new and innovative products.
Throughout this fall program, NASF Members provide mentorship to students from the Product Design program at the Art Center College of Design in Pasadena. Students begin by touring an operational plating facility and gain exposure to plating materials and techniques used to increase the beauty, value, and functionality of their designs throughout their careers. Throughout the semester, students put their product design education to work while learning new lessons in how to better prepare their projects to meet product safety rules, catch eyes on store shelves, and endure real world situations and environments.
During the final judging, students present functional prototypes of their finished products to to their mentors, professors, and other esteemed members of NASF. Scholarships from $1,500 to $5,000 are awarded based on demonstrated finishing knowledge, innovation, and final presentation quality. In addition, scholarship recipients have the opportunity to gain a wider audience with inclusion in the Bright Design Challenge product gallery at NASF SUR/FIN®.