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Jean Marie Saidler
| NASF Media Relations Director
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NASF Report

NASF has partnered with Products Finishing to present "The NASF Report" a periodical resource for information about NASF and the surface finishing industry.

Click Here to Read the Report



Category: NASF Chapters

NASF Report

NASF has partnered with Products Finishing to present "The NASF Report" a periodical resource for information about NASF and the surface finishing industry.

Click Here to Read the Report



NASF Bright Design Challenge: Detroit Students Learn from Industry

POSTED: February 3, 2017

The Bright Design Challenge in Detroit this week featured automotive design students showing their first research concepts for this year’s project at the College for Creative Studies. Key to their early learning was a face to face meeting with NASF leaders and experts on the role of surface treatment and finishing applications.

Instructor Raphael Zammet facilitated the student presentations. The class has done some initial research on the history of automobile brands and how to use finishing to enhance brand identity.

The industry briefings and input on the students’ work were given by a group of NASF leaders who lead the Bright Design Task Group, including:

Brian Harrick, KC Jones Plating

Bernie Haviland, Haviland USA

Mitch Marsh, Finishing Services

They were joined by a special panel of industry supplier experts from NASF member companies who provided an overview of the wide range of finishing uses and applications for automotive.

Representatives included:

Doug Lay, Coventya,

Rob Pawson, HavilandUSA

Joe Randazzo, Atotech

Mark Wojtaszek, MacDermidEnthone

Focus on Finishing in Design

NASF Board member Brian Harrick, who helped lead the session with key sponsors, was pleased with the outcome so far. “We were excited to have our group give an overview of surface finishing — this session really helped the students focus on designs. I think we had a lot of good information exchange and it was great to hear the questions from the students and CCS staff.”

This semester’s course – sponsored by NASF and it’s training arm, the AESF Foundation, is a studio-focused session of top students in the College for Creative Studies’ Master of Fine Arts program. Past graduates from the school who have been involved in NASF-sponsored Bright Design courses have gone on to successful careers working for global automotive and other companies.

Course Objectives

The objectives of the course this year are to:

1. Create new conventions of identity on both the brand and vehicular level through the unconventional research and application of materiality, color, texture, pattern, and form as expressed through surface finishes.

2. Employ the concept of researched “aesthetic messaging” to elevate the use of surface finishes beyond styling decor, into ‘communicative language devices’.

3. Celebrate the full creative and expressive potential of surface finishes through the creation of visually compelling video animations that highlight the surface concepts (by targeting viewers focus to those areas on vehicle).

More details of the session will be available shortly and an update on the progress of the course will be given at the NASF Leadership Conference next month.

Thanks to all NASF and event sponsors!

CATEGORIES: Events, NASF Chapters, NASF National
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Bright Design West Coast Winners Announced!

POSTED: January 13, 2017

Bright Design West Coast supported fourteen students as they brought innovative ideas to surface finishing . NASF, MFASC and MFANC teamed up to sponsor the Challenge for the seventh year with the Pasadena Art School of Design. Final presentations took place on Dec. 14, 2016, with $15,000 in scholarships being awarded.

First place went to Sunny Innsun Park for her design of UNION key. Anthony Fernandez and Rosalia Hosseinzadeh also received awards for their projects Ascender and Iridess, respectively.

We’d like to extend special thanks to our judges: Ray Lucas, Vince Noonan, Justin Guzman and MFASC President Wesley Turnbow. Alan Olick of General Brite Plating and Bryan Leiker of K&L Anodizing also supported the competition by providing the surface finishing processes for all student projects this year.

Look for updates on the Detroit Bright Design Challenge, kicking off this week, and the 2017 West Coast Challenge to begin in early September.


CATEGORIES: Education, Events, NASF Chapters, NASF National

Don’t Miss-This Week: Palmetto Southeast Chapter Annual Conference & Holiday Party

POSTED: December 5, 2016


Dec. 7-9, 2016

Hampton Inn & Suites Myrtle Beach Oceanfront Hotel

1801 South Ocean Blvd., Myrtle Beach, SC 29577

Join the NASF Palmetto Southeast Chapter for the 8th Annual Technical Conference & Christmas Party. There is still time to send in your registration to take advantage of this opportunity to network, celebrate 2016 and look to the new year. Don’t miss your chance to reconnect with fellow Chapter members and meet new industry professionals.


Wednesday, Dec. 7:

4 pm – Registration
5-6:30 pm – Social hour
7:30 pm – Dinner

Thursday, Dec. 8:

8:30-11:45 am – Conference sessions
12:30 pm – Golf at Prestwick Country Club
7 pm – Social hour/Dinner

Friday, Dec. 9:

8:30-12 pm – Conference sessions
5:30-6 pm – Duplin Winery Tour
7-10 pm – Christmas Party at Greg Norman’s Australian Grille

Click here for more information and to register.


CATEGORIES: Events, NASF Chapters

SUR/FIN 2016 Abstract Submission Deadline Extended

POSTED: December 22, 2015

The deadline for abstract submissions for NASF SUR/FIN 2016 has been extended until January 15, 2016. SUR/FIN’s technical conference covers a broad range of topics, from the basic to the most cutting-edge advances in surface technology.

The Technical Advisory Committee (TAC), chaired by Brad Durkin of Coventya, Inc., has been expanding its opportunities to bring the highest quality knowledge resources to the surface technology industry through new a variety of educational opportunities.

On June 6-8, 2016, SUR/FIN will return to Las Vegas and speakers will have a key opportunity to present on emerging technologies and processes that aim to revolutionize surface technologies to conference attendees from around the world.

Topics to consider for SUR/FIN 2016 include (but are not limited to):

  • Additive Manufacturing and Finishing
  • Advances in Surface Finishing Technology
  • Aerospace – Organic and Inorganic Coatings
  • Automotive Coatings – Functional and Decorative
  • Coatings for Electronics
  • Light Materials Finishing
  • REACH and Regulatory Responses
  • Waste Management

Visit for a complete list of details on submission requirements.

CATEGORIES: Events, NASF Chapters, NASF National

MAMF Annual Awards Dinner

POSTED: November 11, 2015

The MAMF held their annual awards dinner at the Chart House in Weehawken, New Jersey. Over 60 attendees enjoyed the celebration on a beautiful night overlooking the Hudson. Past Presidents Awards were awarded to Phil Fusco and Marc Aleksinas. Special Awards of Merit were given to Bryan Murphy, Jason Potts, Steve Rudy and Dan France for their outstanding work in assisting with the MAMF Plating School. Awards were given by JR Candiloro, Vice President, MAMF and Joe Tilton, President.


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CATEGORIES: Events, NASF Chapters

Michigan Chapter 2015 Midwest Seminar

POSTED: November 9, 2015

September 24th-26th brought beautiful weather and a crowd from the metal finishing industry to Boyne Highlands in Harbor Springs, Michigan. The 3-day event included a golf outing, networking opportunities, and many informative speakers. An update was given from the NASF, as well as updates on the state of the U.S. and Michigan economies, the Affordable Care Act, and Advocacy. Additional discussion topics included Electroless Nickel, Global Surface Treatment Directions, Regional Economic Development, a Decorative Trim Corrosion Workgroup Update, and Passing on Family-Owned Businesses to the Next Generation.

The evenings were filled with socializing, cocktails, and dinner. Thursday’s keynote speaker was Ruth Holmes from Pentec, Inc. Ms. Holmes is a renowned handwriting specialist who entertained the group with stories of her unique career and high-level court cases. Attendees at the event also received a personal handwriting analysis.

Friday’s keynote speaker was Tom Walsh from the Detroit Free Press. Tom delivered an entertaining presentation filled with hi-lights from his career as a newspaper reporter, including his story about former Detroit Mayor Kwame Kilpatrick.

Thank you to all the presenters and attendees, and to our Sponsors, American Plating Power, Atotech International LLC, Columbia Chemical, Coventya, Dynapower, Enthone, Haviland, KCH Engineered Systems, KC Jones Plating, Palm Commodities, Pavco, Univertical, Wagner Enterprise, and Walgren, who made the 2015 Midwest Seminar a complete success. Plans are being made for the 2016 Midwest Seminar – the date will be announced soon.

Visit for updates.

CATEGORIES: Events, NASF Chapters

MINASF North American International Auto Show Meeting

POSTED: November 6, 2015

The Michigan Chapter of NASF (MINASF) will be hosting their annual auto show meeting during Industry Preview Week of the North American International Auto Show on January 13th, 2016. The meeting will take place at the Butzel Long Office in Detroit, Michigan and will include a presentation by Mike Wall, Director of Automotive Analysis at IHS Automotive.

Don’t miss this event! Details and registration information will be available soon at

CATEGORIES: Events, NASF Chapters

California Chapters Legislative Updates

POSTED: November 4, 2015

The Metal Finishers Association of Southern California (MFASC) and Metal Finishers Association of Northern California (MFANC) will each be conducting Chapter Legislative Updates in November. Chapter members are encouraged to register for a meeting in your area today. These important meetings will feature guest speakers Jerry Desmond, Jr., from the law firm of Desmond & Desmond, MFASC and MFANC Legislative Advocate in Sacramento, along with Jeff Hannapel, Executive Vice President of The Policy Group and the NASF Government Relations Office in Washington, D.C. Each will present upcoming legislation and other government action that could impact your business.

The MFASC, MFANC, and NASF continue to maintain a strong presence in the region, in Sacramento, and in Washington, D.C. as we influence the legislative process.

November 18th
Stevens Steak House
Commerce, CA
Register Here

November 19th
Spin-A-Yarn Restaurant
Fremont, CA
Register Here

CATEGORIES: Events, Government Relations, Law & Regulation, NASF Chapters

MINASF Lansing Summit

POSTED: October 29, 2015

The Michigan Chapter of NASF (MINASF) is hosting their annual Lansing Summit on Monday, November 2, 2015 at the State Bar of Michigan in Lansing, Michigan. This important event will focus on current topics affecting the industry on both a local and national level. Registration is still available.

Speakers include:
Dan Wyant – Director of DEQ
Senator Mike Kowall – Senate Majority Floor Leader
Skiles Boyd – Vice President of Environmental Management & Resources for DTE Energy
Bryce Feighner – Chief of Waste Management for DEQ

Visit the MINASF Events page for further details. Contact Erin Burns with any questions and to register.

CATEGORIES: Events, Government Relations, NASF Chapters

35th Annual MFASC Supplier Conference

POSTED: September 23, 2015

Supplier Conference

The Metal Finishing Association of Southern California has announced the successful completion of its 35th annual Supplier Conference held at Quiet Cannon in Montebello, California. Additional training sessions were added to this informative program which organizers believe to be a strong factor in the record attendance this year. Sessions included the NASF Boot Camp, Supervisory Skills & Employment Law, and a most enlightening safety training session on CUPA inspections. Also featured was a helpful question and answer program relative to the recent PFOS extension featuring top AQMD officials.

This extensive tabletop exhibition featured 52 leading member companies and concluded with dinner and networking.

CATEGORIES: Events, NASF Chapters

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