The Bright Design Challenge in Detroit this week featured automotive design students showing their first research concepts for this year’s project at the College for Creative Studies. Key to their early learning was a face to face meeting with NASF leaders and experts on the role of surface treatment and finishing applications.
Instructor Raphael Zammet facilitated the student presentations. The class has done some initial research on the history of automobile brands and how to use finishing to enhance brand identity.
The industry briefings and input on the students’ work were given by a group of NASF leaders who lead the Bright Design Task Group, including:
Brian Harrick, KC Jones Plating
Bernie Haviland, Haviland USA
Mitch Marsh, Finishing Services
They were joined by a special panel of industry supplier experts from NASF member companies who provided an overview of the wide range of finishing uses and applications for automotive.
Doug Lay, Coventya,
Rob Pawson, HavilandUSA
Joe Randazzo, Atotech
Mark Wojtaszek, MacDermidEnthone
Focus on Finishing in Design
NASF Board member Brian Harrick, who helped lead the session with key sponsors, was pleased with the outcome so far. “We were excited to have our group give an overview of surface finishing — this session really helped the students focus on designs. I think we had a lot of good information exchange and it was great to hear the questions from the students and CCS staff.”
This semester’s course – sponsored by NASF and it’s training arm, the AESF Foundation, is a studio-focused session of top students in the College for Creative Studies’ Master of Fine Arts program. Past graduates from the school who have been involved in NASF-sponsored Bright Design courses have gone on to successful careers working for global automotive and other companies.
The objectives of the course this year are to:
1. Create new conventions of identity on both the brand and vehicular level through the unconventional research and application of materiality, color, texture, pattern, and form as expressed through surface finishes.
2. Employ the concept of researched “aesthetic messaging” to elevate the use of surface finishes beyond styling decor, into ‘communicative language devices’.
3. Celebrate the full creative and expressive potential of surface finishes through the creation of visually compelling video animations that highlight the surface concepts (by targeting viewers focus to those areas on vehicle).
More details of the session will be available shortly and an update on the progress of the course will be given at the NASF Leadership Conference next month.
Thanks to all NASF and event sponsors!
Lockheed Martin’s Scott Fetter will join NASF at SUR/FIN® in Atlanta to kick off the Sustainability Summit in a keynote panel discussion. Scott has more than 30 years of materials processes, environmental safety and occupational health (ESOH) work experience. He began his career with a Bachelor of Science in Mechanical Engineering and a Master of Science in Hazardous Waste Materials Management. Scott is currently a F-35 ESOH Lead with Lockheed Martin and has served as the F-35 Air System ESH Integration Lead since the late 1990s. He is responsible for coating-related systems such as pollution prevention, materials substitution, identification execution and regulatory compliance, including REACH.
The NASF SUR/FIN show floor is already 80% sold out as of January, and we look forward to a record-setting event in Atlanta on June 19-21, 2017.
Here are some great reasons to attend SUR/FIN this year…
LEARN – Choose from 80 informative conference presentations, education and training courses and other technical presentations to keep you informed and remain competitive in your market.
From the Sustainability Summit and Automotive and Defense/Aerospace Forums to Coatings for Electronics and other topics, the SUR/FIN Conference Program will give you the latest, most relevant information available in surface technology industry.
Scott Fetter of Lockheed Martin will kick off the Sustainability Summit with a keynote presentation on Monday, June 19, and more speakers will be announced soon. Don’t miss your chance to hear from Scott and other experts from a range of backgrounds give insights and strategies to succeed in the industry in 2017.
COLLABORATE – Join more than 1,200 knowledgeable professionals from key industries such as aerospace, automotive and more
The southeast region’s automotive, aerospace and broader manufacturing presence continues to grow and provide opportunities for domestic and international surface finishing. SUR/FIN has not been located in the southeast for many years, so NASF is excited at the opportunity to welcome new attendees and exhibitors to Atlanta.
EXPERIENCE – Meet nearly 200 exhibitors with information on the latest innovations and solutions to address your most challenging surface technology issues. The show floor is already 80% sold out as of January, and we look forward to a record-setting meeting and show in Atlanta
A few early announcements are below with more ahead in the coming months…
New Start Time for SUR/FIN Conference Sessions
Monday, June 19th @ 10:00 am
Attendees and exhibitors alike will be interested to know that the SUR/FIN schedule has been revamped. SUR/FIN’s Manufacturing & Technology Conference will now begin at 10:00 AM on Monday, June 19. Starting the Conference sessions earlier will allow attendees more time on the show floor on Tuesday and Wednesday afternoons.
Industry Night Event
The College Football Hall of Fame
While SUR/FIN is full of great networking opportunities, we are particularly excited about this year’s Industry Night event, which will take place at the College Football Hall of Fame. The venue is conveniently located right next door to the Georgia World Congress Center. More details will be available soon on what is sure to be an enjoyable evening for everyone!
SUR/FIN registration will soon be open at NASFsurfin.com.
February 26 – March 2, 2017 | Naples, Florida
Register today for the NASF Leadership Conference! This year is a great opportunity to meet with industry peers, share knowledge and gain new insights to help you achieve both your business and personal goals. Our host hotel, LaPlaya Resort, is quickly filling up and only a few spots remain to attend.
Keynote Lee Cockrell will speak on “How to Deliver World Class Service” and “Increasing Your Productivity in Business and Life.” Cockerell is the former Executive Vice President of Operations for the Walt Disney Resort.
Complete information can be found on the NASF Leadership Conference website. For questions or assistance with registration or hotel arrangements, please contact NASF Event Director Cheryl Clark at email@example.com.
The NASF Board of Directors recently kicked of the 2017 year with their first quarterly meeting in Atlanta. The Board welcomes three new members: Waasy Boddison of American Plating Power, Jeff Brassard of Palm International and Charles Morgan of Triple Cities Metal Finishing. In addition, the following members have been elected for another two-year term: Steve Brown of Broco Products, Curtis Goad of the GOAD Company, Brian Harrick of KC Jones Plating, Bernie Haviland of Haviland Products Company, Brad Majoy of Pavco and Jim Miille of Chemical Solutions.
The NASF Board of Directors discussed a goals for the year, a variety of new initiatives and upcoming events, including Leadership Conference and Washington Forum. While in Atlanta, they spent additional time reviewing preparations for the SUR/FIN Manufacturing & Technology Trade Show & Conference, taking place in June in Atlanta, and how it will support NASF’s Surface Technology Initiative through education, advocacy, networking and enhanced membership value.
New officers for 2017 Executive Committee were also elected at the January Board meeting. Please join us is thanking these individuals for their leadership and service to NASF.
- President: Paul Brancato, Epner Technology
- Vice President: Brian Harrick, KC Jones Plating
- Secretary/Treasurer: Steve Brown, BroCo Products
- Member at Large: Bernie Haviland, Haviland Products
- Immediate Past President: Erik Weyls, Coventya
Bright Design West Coast supported fourteen students as they brought innovative ideas to surface finishing . NASF, MFASC and MFANC teamed up to sponsor the Challenge for the seventh year with the Pasadena Art School of Design. Final presentations took place on Dec. 14, 2016, with $15,000 in scholarships being awarded.
First place went to Sunny Innsun Park for her design of UNION key. Anthony Fernandez and Rosalia Hosseinzadeh also received awards for their projects Ascender and Iridess, respectively.
We’d like to extend special thanks to our judges: Ray Lucas, Vince Noonan, Justin Guzman and MFASC President Wesley Turnbow. Alan Olick of General Brite Plating and Bryan Leiker of K&L Anodizing also supported the competition by providing the surface finishing processes for all student projects this year.
Look for updates on the Detroit Bright Design Challenge, kicking off this week, and the 2017 West Coast Challenge to begin in early September.
Dec. 7-9, 2016
Hampton Inn & Suites Myrtle Beach Oceanfront Hotel
1801 South Ocean Blvd., Myrtle Beach, SC 29577
Join the NASF Palmetto Southeast Chapter for the 8th Annual Technical Conference & Christmas Party. There is still time to send in your registration to take advantage of this opportunity to network, celebrate 2016 and look to the new year. Don’t miss your chance to reconnect with fellow Chapter members and meet new industry professionals.
Wednesday, Dec. 7:
4 pm – Registration
5-6:30 pm – Social hour
7:30 pm – Dinner
Thursday, Dec. 8:
8:30-11:45 am – Conference sessions
12:30 pm – Golf at Prestwick Country Club
7 pm – Social hour/Dinner
Friday, Dec. 9:
8:30-12 pm – Conference sessions
5:30-6 pm – Duplin Winery Tour
7-10 pm – Christmas Party at Greg Norman’s Australian Grille
Click here for more information and to register.
April 25-27, 2017
Ritz-Carlton Pentagon City
Each year, the NASF Washington Forum offers both strategic and practical updates from top thought leaders and decision makers on the challenges that impact the surface finishing industry. This year’s event included a day and a half of sessions and networking followed by an optional day of meetings with legislators and congressional staff. The 2017 Forum will continue to deliver. With the election settled and a new administration coming to Washington, attendees will get first-hand the most significant news on how decisions in and outside of Washington will affect their businesses in 2017 and the coming years.
Keynote: Disney’s Lee Cockerell on Customer Service and Improving Productivity
February 26-March 2, 2017
LaPlaya Resort & Spa, Naples, Florida
NASF’s Leadership Conference brings together over 100 attendees in an informal setting to network and learn about the issues and challenges facing the surface finishing industry. This year we are pleased to welcome Mr. Lee Cockerell as our keynote speaker for the 2017 Leadership Conference. Mr. Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort.
In addition to our outstanding keynote, we have planned a complete agenda of timely informative updates including “What the Finishing Industry Can Expect from the New White House and Congress” as well as new initiatives from the NASF that provide members an advantage in 2017.
June 19-21, 2017, Georgia World Congress Center, Atlanta, Georgia
The NASF SUR/FIN Manufacturing & Technology Conference and Trade Show is on track to sell out for Atlanta next June! With seven months to go, nearly 70% of booth space has been reserved. Attendees and exhibitors will not only continue receiving the best in conference programming but will see expanded show hours as well.
The event will take advantage of Atlanta’s easily accessible location in the Southeast region of the U.S., the “new Detroit” for the automotive industry. Additionally, the geography boasts a strong presence from the aerospace, defense and other key sectors for surface finishing technologies. Regardless of the industry you serve, SUR/FIN will deliver the newest and most innovative technologies in the marketplace. www.nasfsurfin.com.
P: (202) 457-8404