The Bright Design Challenge in Detroit this week featured automotive design students showing their first research concepts for this year’s project at the College for Creative Studies. Key to their early learning was a face to face meeting with NASF leaders and experts on the role of surface treatment and finishing applications.
Instructor Raphael Zammet facilitated the student presentations. The class has done some initial research on the history of automobile brands and how to use finishing to enhance brand identity.
The industry briefings and input on the students’ work were given by a group of NASF leaders who lead the Bright Design Task Group, including:
Brian Harrick, KC Jones Plating
Bernie Haviland, Haviland USA
Mitch Marsh, Finishing Services
They were joined by a special panel of industry supplier experts from NASF member companies who provided an overview of the wide range of finishing uses and applications for automotive.
Doug Lay, Coventya,
Rob Pawson, HavilandUSA
Joe Randazzo, Atotech
Mark Wojtaszek, MacDermidEnthone
Focus on Finishing in Design
NASF Board member Brian Harrick, who helped lead the session with key sponsors, was pleased with the outcome so far. “We were excited to have our group give an overview of surface finishing — this session really helped the students focus on designs. I think we had a lot of good information exchange and it was great to hear the questions from the students and CCS staff.”
This semester’s course – sponsored by NASF and it’s training arm, the AESF Foundation, is a studio-focused session of top students in the College for Creative Studies’ Master of Fine Arts program. Past graduates from the school who have been involved in NASF-sponsored Bright Design courses have gone on to successful careers working for global automotive and other companies.
The objectives of the course this year are to:
1. Create new conventions of identity on both the brand and vehicular level through the unconventional research and application of materiality, color, texture, pattern, and form as expressed through surface finishes.
2. Employ the concept of researched “aesthetic messaging” to elevate the use of surface finishes beyond styling decor, into ‘communicative language devices’.
3. Celebrate the full creative and expressive potential of surface finishes through the creation of visually compelling video animations that highlight the surface concepts (by targeting viewers focus to those areas on vehicle).
More details of the session will be available shortly and an update on the progress of the course will be given at the NASF Leadership Conference next month.
Thanks to all NASF and event sponsors!
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